Your landing page is a critical component of your social media marketing campaign and strategy. This should be integrated in your blogging, article marketing, and email marketing. It’s a great way to showcase your products and services. You should create a different landing page for each of your campaign to fully address the value you are offering for each of your campaign. For example, if you’re having a special offer you should have a landing page specifically for the offer with relevant information for the visitors of your landing page for higher traction and interaction.
You can drive traffic to your landing page as a part of your campaign. To do this you should create your landing page then include a link to it in your emails, blogs, and social media share. When visitor are directed to your page you can inform or sell them on your services with rich text, product images, and videos. You can also use your landing page to sell your products if your page has an ecommerce feature. For instance, if you sell t-shirts you can collect payment for the tshirt on your landing page and then ship the product to your customers.
Creating a Landing Page
If you’re a web developer you can create a website with a landing page for each of your campaign. Creating such a page and adding ecommerce, social share, and other features can be a bit complicated for non technical folks however. Also, if you would like to track visits and allow comments and interaction with your visitors this can become a bit expensive to do.
Use Facebook for your Landing Page
We recommend using Facebook for your landing page. All you need to do is to create a fanpage on Facebook and then add your landing pages (custom tabs) to your fanpage using Cool Mojito. You can easily add a different custom tab for each campaign with unique content and ecommerce without the need for programming. Each tab has a unique url that should be included in your online marketing. There are several advantages to using Facebook for your landing page. Here are some of the main ones.
- 1. Social Media Interaction
Facebook already comes with social media interaction features like comments, social share, and status updates. You can use the Timeline feature to communicate directly with visitors interested in your products or services. You can post links, photos or other content for additional promotion of your brand. If other members of your landing page like the page they can also share the page with their friends which create greater visibility of your page within their network.
- 2. Build your Fanbase
You can use features like Fangages offered by Cool Mojito to build your fanbase. This allows visitors interested in your products to ‘Like’ your fanpage. Once they Like your page they have given you permission to present them with content and offers about your products that could add value to them. Therefore posting information about future campaigns will automatically reach your Fans. You should always add a link in your campaigns and posts to your landing page to capture leads or sales from your fans.
- 3. Capture Leads
You can use your fanpage to capture leads. You can have a contact form or sign up form on your fanpage that will allow you to capture user email, name, phone number and other information. With this you will be able to follow up with your prospects to close the sale.
- 4. Ecommerce
You can sell your products directly on your Facebook landing page. All you will need to do is provide information about your product and include a payment button. Cool Mojito include this feature to allow you to collect payments on your Fanpage with Paypal, Mastercard, Visa, American Express or other payment options.
- 5. Contests and Sweepstakes
Contests and Sweepstakes are great ways to fill your leads funnel. You are able to offer a gift or reward for user participation in your contests or sweepstakes. The visitor of your landing page will be able to provide the information that you have requested to qualify to win the prize. This takes you one step closer in the sales process with these leads.
- 6. Analytics
You can easily track your landing page visits, see who visited, and she how many people are talking about your fanpage with Facebook Insights. This tool is similar to Google Analytics but it’s built by Facebook specifically to provide detailed information about your fanpage, landing pages, and facebook campaigns.
Cool Mojito is one of the best tools available to allow you to easily build dynamic landing pages on Facebook. You are able to build pages with Fangates, contests, sweepstakes, ecommerce, leads capturing and other features. It takes only a few minutes to build a dynamic landing page on Facebook with Cool Mojito tools, templates and apps. No programming is needed so anyone can easily utilize Facebook for their landing page for their different social media campaigns.
Rohan Hall is the author of Stop Working, a book that teaches entrepreneurs how to use technology and partnerships to build a global businesses. He is the founder and CEO of Cool Mojito a social media company, and rSitez a leading provider of social networking software. He blogs at blog.coolmojito.com.