As Facebook has become the most powerful social network, advertisers and marketers are continuously experimenting new ways on Facebook to reach specific people. According to a recent study, 64% of US marketers and advertisers are increasing their social ad budget in 2013.
Using traditional ads marketers target audience based on data like; age, marital state, interests, demographic locations and workplace. Using these traditional ads advertisers narrow down their target audience and increase their ROI on Facebook. But today over a billion people use Facebook and it is very difficult to find the right people for your business using old traditional ad programs.
To overcome this problem and help advertisers find their target and potential customers, Facebook has introduced the concept of Custom Audiences. Custom audiences allow marketers to find their offline customers among Facebook users.
What are Custom Audiences on Facebook?
Suppose, you have an email list of all your customers, and you have launched a new product or service and you think it is valuable for those customers. You want to run a Facebook ad that show only to those customers in the email list. In the past you did not have any option to do this on Facebook, but now with Facebook custom audiences you can easily do this. Just upload your customers email list or phone number or Facebook User ID to Facebook to check against its users to find exact matches.
What is Facebook Power Editor?
Facebook power editor is a powerful and free tool that is an upgraded version of Facebook bulk up loader. It helps you to create your custom audiences and also empowers you to multiply, create, edit and optimize your ads in less than a minute. This little, powerful tool help you save hours from your work as compared to managing your ads manually. You can only use Facebook power editor through chrome browser.
Customizing Facebook Power Editor
Go to your Facebook ad manager account and you will easily find the power editor in your account. It is an excellent tool for creating complex ad campaigns and bulk uploading. All your previous ads and campaigns will appear in power editor and you can easily customize them. It also gives you the option to connect all of your Facebook accounts into power editor. You can save your audience (plain audience not custom audiences) in power editor for future use. This traditional audience is based on data like age, sex, interests and education.
Creating and Using Custom Audiences in Facebook Ads
I. Use Facebook power editor to create custom Audiences. Go to power editor, select custom audiences and hit create audience.
II. Then you will be asked to name the custom audience and write a short description for this audience for future reference.
III. After that select “Choose File” to upload a TXT or CSV files from your database or computer, of those customers you want to target. You can match up people based on Facebook User ID, phone number or email address. This data will be matched with that information your customers have on their Facebook profiles.
IV. After that click create button and your Custom Audiences will be uploaded into the power editor and you can use them in any of your ad. You can view all your Custom Audiences under the “Advanced Options” and you can use any of your Custom Audiences in your ads and campaigns.
V. With Facebook power editor you can also use Excluded Audiences feature in your ads. Simply write name of your Custom Audiences you want to exclude from your ad campaign. This will help you to get rid of the people you do not like to show your ads. It will also help you to avoid wasting money on advertising to those people, who are not a good fit for your product and business.
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