This week Cool Mojito released a new product called Cool Posts that makes it possible for more direct interaction with fans on Facebook. The software allows brands to collect emails, build a leads funnel and close sales directly from Facebook Newsfeeds and Timeline. Studies show that 95% of activities on Facebook happens in the news feeds. This is where your customers are. But how do you interact with these fans and convert them to leads and sales?
Cool Posts provides a solution for this by making it easy for brands to post apps in the news feeds to facilitate greater interaction with fans. You can easily select a customizeable template, edit it to specify the information you want to capture and post the app to your Business or Personal timeline. The app displays in the News Feeds and is 100% interactive. Anyone can do this with no technical knowledge.
The apps allow Facebook users to submit their personal information and upload/submit documents and files. The auto response system sends the submitted information confidentially to Cool Mojito server, which can be accessed or downloaded by the brand administrator. None of the information posted by the Facebook user is shared in the news feeds. CoolPosts automatically use the captured information to build a downloadable leads database for you. You can import the leads to your CRM or Salesforce application or any application that can import a csv file.
These interactive applications can be used to run campaigns in the news feeds to capture names, email, phone number, city, country or any other kind of information. You can even allow your fans to upload images, documents, or resumes directly from within their News Feeds – without having to go to a fanpage tab or external website. Everything is done interactively in the News Feeds.
Rohan Hall is the author of Stop Working, a book that teaches entrepreneurs how to use technology and partnerships to build a global businesses. He is the founder and CEO of Cool Mojito a social media company, and rSitez a leading provider of social networking software. He blogs at blog.coolmojito.com.