You may already know that one of the most effective ways to engage fans and build your leads funnel online is with Contests and Sweepstakes. But did you know that you can run campaigns on Facebook directly in the Facebook News Feeds using CoolPosts, a new app recently released by Cool Mojito? You don’t even need to have a fanpage tab to do this.
Why is this important? It’s important because studies show that 95% of activities on Facebook happens in the News Feeds. This is where your customer hang out.
CoolPosts creates a greater level of fan engagement and interactivity previously possible between brands and Facebook users.
You can post CoolPosts apps directly to your Business Timeline or Personal News Feeds to collect any data that you would like from Facebook users and fans. The captured data is confidentially posted back to the Cool Mojito server and shared with the campaign admin in an immediate auto response system as well as a csv download. The captured data is treated as confidential and is visible only to the campaign administrator and is not shared with other Facebook users.
Any data can be captured from the users directly from their news feeds via interactive apps and templates provided by CoolPosts. This includes names, email addresses, phone numbers, city, state, country, personal preferences, favorite brands, comments etc. Facebook users can also respond to Q & A surveys as a part of the campaign. The campaign administrator decides what information that she would like to capture and has full access to the captured data via CoolPosts.
You can have contests that requires an uploaded file as a criteria for entry, for example – you can have a modeling contest that requires a photo upload for entry. The contest participant will be able to do the upload without leaving the news feeds and submit the image confidently along with other require information to enter the contest. The fact that users never have to leave the news feeds and never to go to a fanpage tab or to an external website for campaigns and contests creates a higher level of interaction with brands that was previously not possible.
CoolPosts follows all Facebook campaign rules and is completely compliant with Facebook terms and platform policy. You can even add your own terms and conditions for each campaign so that users are clear about your campaign rules and guidelines.
To learn more about how to run campaigns on Facebook or to try this innovative product for free please visit the site by clicking this link.
Rohan Hall is the author of Stop Working, a book that teaches entrepreneurs how to use technology and partnerships to build a global businesses. He is the founder and CEO of Cool Mojito a social media company, and rSitez a leading provider of social networking software. He blogs at blog.coolmojito.com.