Social media websites like Twitter and Facebook are now generating leads for business. And why shouldn’t they be used in this way when their population number is only lesser than India and China. Potential customers can be dug out from the large number of people using Facebook; whether they are successful or not however, depends on many factors. As Pascal Mory aptly pointed out, “you have to fish where the fish are”, success varies greatly with your market focus. Consider the following points before you plan to generate leads through Facebook:
SOCIAL ETIQUETTE must be one of your top priorities when you are marketing through Facebook. It is good to do research, to observe and to watch before taking the plunge into this pool. Your Facebook page will lay the foundation of awareness building in people and establishment of trust. It will be a regular platform to share content, so “what” you are sharing and “the way” you are sharing it will matter.
LIKE THE LIKES because most of your Facebook followers will not revisit your page once they have already liked it. They will probably be keeping in touch via newsfeeds. So when you are appearing in your news feed is critical. Don’t flood their homepages with over postings rather preserve the novelty by posting once or twice a day. Write good content to make these posts “effective”.
Cool Mojito – Social Media Marketing. More Likes, More Leads, More Sales
rSitez – Create your own Social Networking Website
CREATE CONTESTS between audiences. “In just under a month of using Wishpond, Diamond Candles has generated over 25,000 leads – without using any additional advertising.” says Krista Bunskoek, Content Marketer at Wishpond.com.
You know how they did it? By running sweepstakes on their Facebook page that gave away $25-$70 of store merchandise every week. This is a great way to attract fans assuming that you pick your prizes very carefully. However, you must go through the promotion guidelines on Facebook before throwing away any contest.
INVITE INTERACTION because that is what people come on Facebook for. Comments, likes, tagging, sharing that is the activity that all of us enjoy on Facebook, and your targeted audience. Include personal and fun tossed things, show your message through videos and pictures rather than writing it, ask open ended questions that call for participation and create updates of real value to attract your fans. Remember, marketing is all about “identifying needs and fulfilling them.” It is wrongly understood to be “selling what you are selling”, rather it is “selling what people want”.
THINK BEYOND FACEBOOK by integrating your Facebook page with e-mail and plug-ins into your business’s website. Make sure that you make it easier for your customers to share your messages by sharing your Facebook icons in the e-mails that your company sends. Ask yourselves the question, “Would I share this message on and on?” and then go for it if the answer is yes!
Rohan Hall is the author of Stop Working, a book that teaches entrepreneurs how to build global businesses with technology and strategic partnerships. He is the Founder/CEO of CoolMojito which focus of Social Media Marketing; and the Founder or rSitez, used by entrepreneurs to start their own social networking websites.