Facebook is a phenomenon that has grown exponentially and is growing continuously. Although it was originally used by the college students to keep in touch with their college fellows, it has evolved to become the most powerful business network available today. With Facebook, you are able to grow your company and expand your reach deep within the network’s one billion user base. Here are some ways that you can use Facebook with your business.
1. Showcase Your Business & Products
A core requirement with marketing your business and products on social media is to have a Facebook Business page, also called a Fanpage. This allows you to showcase your products and services similar to how you would on a website. You can add custom tabs to your fanpage to show your products and services, run campaigns and contests, and integrate ecommerce to collect revenue. Fans of your fanpage will be able to interact with the page and post comments that can add value to your business.
You can easily create your fanpage on Facebook with this link Create Fanpage . It’s very easy to do and takes only a few seconds to do this. After you create your page you will want to create custom tabs to showcase your products and services, run campaigns, or add ecommerce features. This can easily be done using Cool Mojito. You can use this link to Create Fanpage tabs. You can select from predefined templates or use the drag and drop tool to create your custom tabs. Cool Mojito is a wonderful platform which will guide you throughout the process, and within few minutes you will have a powerful custom Facebook tab with many cool features with no programming involved.
2. Engage with your Customers
Facebook has become the preferred communication medium for an ever growing online community, many of whom may be potential customers. Your Timeline News Feeds for your business page is the center of this communication with your fans, customers, and potential customers. This creates a good opportunity to engage with your customers, learn about their needs, and address their concerns in real time. By keeping engaged with your customers and fans you are able to create greater trust and loyalty regarding your brand and services. You are also able to understand your customer needs and will be able to tailor future products and services based on this deeper understand of your customer needs.
3. Capture Leads
One of the best ways to generate leads for your business is via campaigns. You can use campaigns, contests, sweepstakes, and coupons to capture leads from Facebook. These campaigns can be created with Cool Mojito and will allow you to build a leads database of information captured from Facebook.
You can also add a Fangate (Likegate) to your custom page. With a Fangate the user must first ‘Like’ your page in order to see the content of the page. This is one of the best ways available to increase your likes and build your fanbase on Facebook. The larger your fanbase the greater the opportunity to convert these fans to sales.
4. Advertising Your Products
The Facebook Advertising platform has gotten more and more comprehensive. You are now able to target users on Facebook by various demographics. You can even target ads directly in the Facebook News Feeds. By using Ads on Facebook you are able to reach a much wider audience. Without Facebook Ads you are restricted to only fans and friends with exposing your services.
5. Get Sales
One of the best ways to have sales conversion on Facebook is to do the following:
- You need to create a Fanpage (Facebook)
- Create a custom campaign or ecommerce tab for your fanpage (Cool Mojito)
- Add a fangate to the custom tab (Cool Mojito)
- Post an ad that click through to your custom ecommerce tab (Facebook)
By doing this, Facebook will promote your custom page to your targeted audience on their full network (not just your friend/fans). When the Facebook user click the ad they will be taken to your custom page with a Fangate. The user will need to click the ‘Like’ button to see the content. This will increase your Fanbase (Likes) dramatically. Once they Like your page the Fangate will be removed and they will be able to participate in your contest or purchase your products or services directly from your Fanpage.
Cool Mojito – Social Media Marketing. More Likes, More Leads, More Sales
rSitez – Create your own Social Networking Website
With more than one billion users, Facebook provides unprecedented opportunities to grow your businesses. With Cool Mojito businesses are now able to realize these opportunities in a very easy and real way.
Rohan Hall is the author of Stop Working, a book that teaches entrepreneurs how to build global businesses with technology and strategic partnerships. He is the Founder/CEO of CoolMojito which focus of Social Media Marketing; and the Founder or rSitez, used by entrepreneurs to start their own social networking websites.