The good thing with marketing your small business or even a big corporation online is that you can do so inexpensively. There are hundreds of tools to use that you can get overwhelmed with if you try to use them all. To avoid that, you simply choose what best tools you can use for the kind of business you are trying to advertise online.
Facebook is the most common tool that businesses all over the globe choose to use. It is because aside from being popular to individuals of any age, this tool is so much easier to use and understand. The Facebook FanPage for businesses is a cool tool to try. If you want to set up your page for better marketing and visibility, Cool Mojito can help you with that. This site is easy to use so that anyone can create a professional looking fanpage. You can choose from different design templates or use the drag and drop designer tool to create your page.
Another option you can try is Email Marketing. In email marketing, you can set up an automatic responder to help you get back to your customers immediately without you having to be in front of your computer all day or night long. Autoresponders should not be used to replace your real presence though. Having your personal touch in replying to emails is still the best way to get to your customers.
Cool Mojito – Social Media Marketing. More Likes, More Leads, More Sales
rSitez – Create your own Social Networking Website
What’s so good about email marketing is that you can inexpensively reach your customers with just a click and they can receive the mail wherever they are. No need for individual letter sending via post. Sending letters the old way is much more expensive than simply clicking on the send button on your email. The hard part in using email marketing is that you cannot easily get customers’ email addresses. To solve this, you can start your own newsletter online and provide customers or visitors an easy way to subscribe. You can also add a Contact Us form on your Fanpage to collect emails and leads. Make sure to send a ‘thank you’ or ‘welcome’ email once they have subscribed to your newsletter. This will not only confirm that you’ve got the right email address but will also make the customer feel really welcomed and part of the team.
You do not have to be an expert in order to set up a Twitter account for your business. With proper strategies, you can get many followers to follow you. It does not really matter whether you run a small business or a big company. What followers look for are the quality of your post, your products and services. This will ensure your credibility as an online marketer.